As any business school professor will tell you,
“Strategy is the art of making choices.”
That simple statement makes strategy sound easy enough. But when the stakes are high (your company’s survival, your career, your personal reputation, etc.) how will you make “artful” strategic choices — the kind that yield transformational results?
- Thorough research is a necessary foundation. But you must assume that your competitors have similar information. If you want to leverage your research efforts, learn to spot “the soft stuff” that’s just below the surface of interviews and anecdotes. That’s where the game-changing insights often begin.
- Thoughtful analysis sheds light on competitive advantages — and threats. Day after day, you’re focused on “getting things done” leaving little time for in-depth analysis of your changing marketplace. But you must make time for this important work, if you are to achieve uncommon success in your enterprise.
- Objective perspectives help shift your perspective. With an experienced partner at your side, you’ll benefit from objective analysis that identifies critically important trends, competitive advantages and potential threats.
- Flawless implementation is the test of a practical strategic plan. Tempted by a “fancy” strategy that might-or-might-not work under “real world” market conditions?
When it comes to translating analysis into action, your bias should be for practical strategies that truly can — and will — be executed flawlessly. That’s how you get transformational results.